Marketing that respects the motorcycle industry
Most motorcycle businesses already do email marketing. The problem is that the system behind those emails rarely works the way the business needs it to.
Some brands send when they have time. Others stay consistent but blast the same message to everyone. In both cases, deliverability suffers, lists go cold, and emails end up in spam. Wasting the time it took to build them in the first place.
Even when deliverability isn’t the issue, relevance often is. Broad newsletters and one-size-fits-all messaging feel safe, but they rarely perform. New riders, weekend warriors, ADV riders, sport and cruiser riders all get the same treatment, so the emails don’t feel like they’re written for anyone.
That disconnect usually carries through the entire system. Automations exist, but they’re generic or incomplete, built around templates and “best practices” instead of rider behavior, seasonality, or buying intent. Welcome flows stop short. Post-purchase emails don’t lead anywhere. Repeat revenue leans too heavily on launches, drops, or rabid discounting.
For motorcycle e-commerce, repeat revenue should be significantly higher. Riders already know the brand. They already trust it. When the email system reflects what riders actually care about - in a language they understand - it respects that trust while building long-term loyalty.
This is exactly what our Rider Loyalty System is built for.
About Us
We love what we do
We’re a husband-and-wife team based in Vancouver, BC. We combine our marketing experience with a genuine love for riding to help your business grow.
Effective email marketing takes time. We take it off your plate so your customers stay engaged and your business stays top of mind. While driving more sales and bookings along the way.
We’ve ridden in New Zealand, Vietnam, Indonesia, Europe, and across the U.S. from Seattle to Boston. On Suzukis, Harleys, Triumphs, KTMs, and Vespas. The riders we’ve met and the stories they’ve shared have shaped how we think and how we write. We understand their voice. and how to speak to them.
Now let's build something that works for your customers.
- Yonnie and Melissa, Gearspire Marketing